National School Breakfast Week (NSBW) is a weeklong celebration from March 4–8 of the federal School Breakfast Program, which provides students with a nutritious meal to start their school day.

Celebration activities during NSBW can raise awareness about the healthy breakfasts served at school, increase student participation, and offer a platform to share successful implementation strategies.

Join FRAC every day during National School Breakfast Week for opportunities to:

  • Advocate for nutritious meals for all children by supporting Healthy School Meals for All legislation;

  • Raise awareness about the importance of School Breakfast;

  • Recognize School Breakfast Champions across the country;

  • Increase student participation; and

  • Attract media coverage.

Menu of Activities During National
School Breakfast Week

Join FRAC every day for activities to increase awareness of school breakfast and the champions that make it work.

1. Monday, March 4: Join FRAC in Sharing Your School Breakfast Champion Shout Outs
Is there a school breakfast champion in your community making a difference? Celebrate these champions by tagging them on X and Instagram, and sharing how they go above and beyond to increase the reach of school breakfast. Don’t forget to tag @fractweets on Twitter and @fracgram on Instagram as well so that your message can be amplified  

2. Tuesday, March 5: Raise Your Hand for Healthy School Meals for All!
Healthy School Meals for All legislation is critical to increasing school breakfast participation. Show your support by taking a picture of yourself raising your hand for #SchoolMeals4All and tagging your State Representatives and Members of Congress. Be sure to tag @fractweets on X and @fracgram on Instagram so that your message can be reposted. 

3. Wednesday, March 6: Read and Share FRAC’s new report on Healthy School Meals for All
The State of Healthy School Meals for All: California, Massachusetts, Maine, Nevada and Vermont Lead the Way highlights the positive impact 2022–2023 Healthy School Meals for All policies have had on students and school nutrition departments. Share this report and tag your Members of Congress to urge them to make Healthy School Meals for All permanent nationwide. Be sure to use the hashtags #SchoolMeals4All and #NSBW24.  

4. Thursday, March 7: Attend FRAC’s School Breakfast 101 Webinar
Join FRAC at 3 pm ET to learn how schools are supporting student success through innovative breakfast models. Register today  

5. Friday, March 8: Register for the National Anti-Hunger Policy Conference.
The 2024 National Anti-Hunger Policy Conference is a unique opportunity to meet with hundreds of advocates from across the country in Washington, D.C. from June 3-5, 2024, to share best practices, explore innovative advocacy methods, and form personal connections in the fight to continue the conversation around school breakfast and other federal nutrition programs. Register today! 

Below are resources to help make NSBW a success in your district.

Resources for NSBW


FRAC Research


FRAC’s Annual School Breakfast Reports and Communications Toolkit