National School Breakfast Week (NSBW) is a weeklong celebration from March 8–12 of the federal School Breakfast Program, which provides low-income children with a nutritious morning meal each school day.

Celebration activities during NSBW can raise awareness about the healthy breakfasts served at school, increase student participation, offer a platform to share successful implementation strategies, and attract media coverage. Below are resources to help make NSBW a success in your district.


School Nutrition Association’s 2021 NSBW Toolkit


Resources for NSBW


FRAC Research


FRAC’s Annual School Breakfast Reports and Communications Toolkit