Resource Library

National School Breakfast Week (NSBW) is a weeklong celebration from March 2–6 of the federal School Breakfast Program, which provides nearly 12.4 million low-income children with a nutritious morning meal each school day.

Celebration activities during NSBW can raise awareness about the healthy breakfasts served at school, increase student participation, offer a platform to share successful implementation strategies, and attract media coverage. Below are resources to help make NSBW a success in your district.

School Nutrition Association’s 2020 NSBW Toolkit

FRAC Resources for NSBW

• Model press release for school districts

• Sample social media

• Talking points

• History of the School Breakfast Program

FRAC Research

• School Meals are Essential for Student Health and Learning

• Reducing Barriers to Consuming School Meals

• School District Strategies for Improving Direct Certification

• Breakfast for Learning

• Breakfast for Health

• The Connections Between Food Insecurity, the Federal Nutrition Programs, and Student Behavior

FRAC’s Annual School Breakfast Reports and Communications Toolkit

• Communications Toolkit: School Breakfast Reports 

• School Breakfast Scorecard, 2018–2019 School Year (February 2020)

• School Breakfast: Making it Work in Large School Districts, 2018–2019 School Year (February 2020)

• Blog post: New FRAC Reports Highlight Breakfast Participation Rates and Trends