Farm Bill Implementation Outreach Ideas
Highlights of the Farm Bill Nutrition Title

Rebranding and Target Populations
What’s in a Name?; Rebranding the Program for Target Populations; Additional Policy Hooks

12 Outreach Activities

1. Host a Site Visit
2. Issue a Press Release
3. Write an Op-Ed or Letter to the Editor
4. Conduct an Editorial Board Meeting
5. Newsletter and Web Site Information
6. Take the Food Stamp Challenge
7. Start a Blog
8. Host an Event at a Farmers’ Market or Grocery Store
9. Post Flyers at Child Care Centers, Senior Centers, Food Banks and Throughout the Community
10. Prescreen for SNAP/Food Stamp Benefits
11. Publicize Hotlines
12. Public Service Announcements

Talking Points
Economic Pressures; Hunger in America; Food Prices and the Economy; SNAP/ Food Stamps as Economic Stimulus

Outreach Templates (MSWord documents)
Press Release
Media Advisory
Opinion-Editorial
Flyer

Example of State Outreach Flyers

2008-2009 Calendar of Events

Food Stamp Data Sources

Press Examples

• Associated Press - Michigan Governor Eats Like Food Stamp Recipient (October 14, 2008)
• Seattle Times - New State Food-Stamp Rule Goes into Effect (By Michelle Dupler, October 2, 2008)
• New Jersey Star-Ledger - New food stamp campaign hits the road; Mobile office to enroll people in 6 counties (By Elizabeth Moore, September 23, 2008)
• AARP Bulletin Today - Good News About Food Stamp Benefits (By Rebecca Kern, August 13, 2008)
• Portland Press Herald - To get by, more Mainers turning to food stamps; The state sees an increase of 7.2 percent this month, compared with last year (By Ann Kim, August 12, 2008)
• Connecticut Post - Fight Against Hunger Must Continue (Letter to the Editor, August 7, 2008)
• Washington Post - A Food Stamp Challenge That We All Can Help With (Opinion-Editorial, August 3, 2008)
• The Patriot News - State's hungry rely on Farm Bill (Opinion-Editorial, July 30, 2008)
• New York Daily News - Queens Families to Get Notice by Mail of Food Stamp Eligibility (By Donald Bertrand, July 27, 2008)
• Boston Globe - Food Stamp Use Soars in Mass.; Fastest-Growing Program in Nation (By Jonnelle Marte, July 23, 2008)
• Massachusetts Community Advocate - New senior income guidelines for food stamps (July 18, 2008, By Angela Greiner Community Reporter)
• Bronx Daily News - Many families are eligible for food stamps and don't even know it (By Tanyanika Samuels, June 18th 2008)
• KGO-TV San Francisco - ABC News - Pelosi Highlights Needs of Food Banks (By Anne Makovec, May 30, 2008)

2008 Farm Bill Changes to SNAP/Food Stamps